Wednesday, December 9, 2015

Why CBS shouldn't care about Colbert's ranking and why the traditional CPM model is broken

Take a gander at this somewhat concerning title below about Stephen Colbert's slip to 4th place after Seth Myers in the late night rating battle:

http://www.mediaite.com/uncategorized/colbert-slips-to-4th-place-in-late-night-race-beaten-by-seth-meyers-who-airs-one-hour-later/

Another very short analysis below:

Colbert's ratings can be attributed to several factors -


  • Colbert's divisiveness as a host (certainly not neutral on topics)
  • As an extension, CBS' likely trepidation as to letting him go back to his formerly bitey-er commentary style makes the divisiveness useless
  • Nerdiness factor that alienates both older and less educated viewers
  • Classiness factor that bores younger Youtube era viewers


On the other hand, I think CBS would be wrong in trying to pressure Colbert or threaten to cancel in any way while he catches his stride and can redirect any pressure coming from advertisers that want to push the traditional Cost-Per-Thousand(M) model to how valuable Colbert is to them out of 1 simple factor:

His viewers are likely a lot more valuable on an individual basis.

To put this into perspective, do the following fuzzy math in your head:

How many Wal-Mart shoppers are worth 1 George Lucas?
How many 13 year old Pew Die Pie subscribers are worth 1 Ivy League graduate?

It's a bit of an exaggeration, but you get the point.

Interestingly enough, the ever-evolving online CPC/CPM marketing and the databases associated with them will lead to an interesting change in how viewers/demographics are valued, and will lead to more diverse and quality programming across all media.

Hopefully the Discovery/History/TLC guys will understand this as well and go back to their roots.

[Cynical view below]

On the other hand, this will likely extend into more in-depth valuing of social media shares due to marketer's ever growing demand for more information (than they actually need), drive creation of more intrusive and annoying styles of digital marketing, and what should be a great thing for content creators will turn into something ugly and mutated past its intended application like most things.

C'est le vie.

22 comments:

  1. Now it is known to me that articles was good but inspiring is everything to do something great. This is a great article for the people who want to come in freelancing.
    digital marketing training

    ReplyDelete
    Replies
    1. WHENEVER YOU OR YOUR LOVED ONES NEED A LOAN UPSTART LOAN IS THE BEST, TESTED AND TRUSTED. BEWARE OF RIPPERS ONLINE.( Email: upstartloan@yahoo.com or text/call +1(574) 301-1639 ).

      Good day, Out of my busy schedule just feel like to quickly share this because i know am going to save thousand of lives with this. A lot of persons will agree with me that fake loan lenders is no longer a news to us it has been trending for some months now and i was also victimized when i tried seeking for a loan for the invention of a new patent and invest on stock. After so many failed attempt to get a loan there was one company who proved themself to be different among the rest, They are trust worthy, straight forward, honest and reliable. I won't say much because as the saying goes "experience is the best teacher", I will candid advice anyone who need a loan of any amount to kindly contact this one and only true lenders UPSTART LOAN on their email address: ( upstartloan@yahoo.com ) Or you can as well text/call them on ( +1(574) 301-1639 ) . I remain my humble self Wesley Kurt Dwayne, I reside at Park Ave Richmond VA 23220. Say no more to be victim of scam enough is enough for the wise, Don't trust until you verified contact UPSTART LOAN now and share your own awesome experience with them.

      Delete
    2. EDWARD JONES FINANCE IS THE BEST PLACE TO GET A LOAN {Jonesloanfinance@yahoo.com},
      God bless you sir, I will not stop telling the world about your kindness in my life, I am a single mum with kids to look after. My name is Emily Thomas and I am from Convention Center Drive, Miami Beach, FL . A couple of weeks ago My friend visited me and along our discussion she told me about EDWARD JONES FINANCE, that they can help me out of my financial situation, I never believed cause I have spend so much money on different loan lenders who did nothing other than running away with my money. I have been in a financial mess for the pass 7 months now, She advised I give it a try so I mailed him and explain all about my financial situation to him, he therefore took me through the loan process and gave me a loan of $390,000.00 at a very low interest rate of 2% and today I am a proud business owner and can now take good care of my kids, If you must contact any firm to get any amount of loan you need with a low interest rate of 2% and better repayment schedule, please contact EDWARD JONES FINANCE email:- {Jonesloanfinance@yahoo.com} OR Text +1(307) 217-5388

      Delete
  2. It’s really amazing that we can record what our visitors do on our site. Thanks for sharing this awesome guide. I’m happy that I came across with your site this article is on point,thanks again and have a great day. Keep update more information..

    Digital marketing company in Chennai

    ReplyDelete
  3. Hopefully this was an amazing work, by reading this post i get inspired about visitors guide. Those excellent factors will be helpful to guide our viewers. Thank you for sharing this with us.. Keep updating..!!
    Hadoop Training in Chennai Adyar

    ReplyDelete
  4. Nice post. I study something more challenging on completely different blogs everyday. It is going to all the time be stimulating to learn content from different writers and observe a bit one thing from their store. I’d prefer to make use of some with the content on my weblog whether or not you don’t mind. Natually I’ll offer you a hyperlink in your internet blog. Thanks for sharing.
    SEO jobs in Hyderabad
    SharePoint jobs in Hyderabad

    ReplyDelete
  5. It’s really amazing that we can record what our visitors do on our site. Thanks for sharing this awesome guide. I’m happy that I came across with your site this article is on point,thanks again and have a great day. Keep update more information..

    iOS App Development Company

    ReplyDelete
  6. I just see the post i am so happy to the communication science post of information's.So I have really enjoyed and reading your blogs for these posts.Any way I’ll be replay for your great thinks and I hope you post again soon...
    Java Training in Chennai

    ReplyDelete
  7. Do you have bad credit or in need of urgent loan to solve a pressing need? We lend secured and unsecured loans to honest and reliable individuals and companies globally at 3% interest rate. Here is the solution to your financial problem, contact us today via email: housingfinance247@gmail.com
    LOAN APPLICATION FORM
    1) Full Name:
    2) Gender:
    3) Loan Amount Needed:.
    4) Loan Duration:
    5) Country:
    6) Home Address:
    7) Mobile Number:
    8)Monthly Income:
    9)Occupation:
    )Which did you here about us.
    Email housingfinance247@gmail.com

    ReplyDelete

  8. ALL THANKS TO UPSTART LOAN AM NOW FINANCIALLY STABLE . upstartloan@yahoo.com
    I am Michelle Huxford from Casper, Wyoming. I was in a very chronic financial issue and terminal health situation some few weeks back. After all my search for assistance from friends and neighbors proved abortive, I feel there was no one who truly cares. I became so emaciated due to lack of good food and my 2 kids age 5 and 8 were not also good looking due to lack of proper care as a result of finance. One faithful morning I saw an old time friend of my late husband and I told him all I have been going through and he said the only way he could help was to direct me to a good loan agency that also helped him, He explained to me on how he was financially down and how he got boosted by this loan agency UPSTART LOAN INC ( upstartloan@yahoo.com ) who grant him 245,000 USD loan at an affordable rate. He further assured me that they were the only legit loan firm he found in the quest of seeking for loan after been scammed by various fake loan lenders online. He gave me their email: upstartloan@yahoo.com or text/call (574) 301-1639, That was how i applied and was also granted a loan and my life changed for the good. CONTACT THE ONLY GENUINE LENDERS( UPSTART LOAN INC) VIA email: upstartloan@yahoo.com or call +1 (574) 301-1639 to resolve your financial mess.

    ReplyDelete
  9. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing
    ECommerce Website developers in bangalore
    Outsource magento ecommerce services india

    ReplyDelete
  10. EDWARD JONES FINANCE IS THE BEST PLACE TO GET A LOAN {Jonesloanfinance@yahoo.com},
    God bless you sir, I will not stop telling the world about your kindness in my life, I am a single mum with kids to look after. My name is Emily Thomas and I am from Convention Center Drive, Miami Beach, FL . A couple of weeks ago My friend visited me and along our discussion she told me about EDWARD JONES FINANCE, that they can help me out of my financial situation, I never believed cause I have spend so much money on different loan lenders who did nothing other than running away with my money. I have been in a financial mess for the pass 7 months now, She advised I give it a try so I mailed him and explain all about my financial situation to him, he therefore took me through the loan process and gave me a loan of $390,000.00 at a very low interest rate of 2% and today I am a proud business owner and can now take good care of my kids, If you must contact any firm to get any amount of loan you need with a low interest rate of 2% and better repayment schedule, please contact EDWARD JONES FINANCE email:- {Jonesloanfinance@yahoo.com} OR Text +1(307) 217-5388

    ReplyDelete
  11. Great article, really very helpful content you made. Thank you, keep sharing.

    Digital Transformation Services | Austere Technologies

    ReplyDelete
  12. Very good informative article. Thanks for sharing such nice article, keep on up dating such good articles.

    software security Services | Austere Technologies

    ReplyDelete
  13. wow...nice blog, very helpful information. Thanks for sharing.
    Mobility Services | Austere Technologies

    ReplyDelete
  14. Looking great article contains very valuable information, thanks for sharing please do keep on sharing...
    Best Online Software Training Institute | Blue Prism Training

    ReplyDelete