How to Use Google Search Like a Pro (Infographic)

How to Use Google Like a Boss - Simple Picture Guide

"" - Quotes
Searches for exact keyword or phase

- - Dashes

Negative match to exclude results with that keyword or phase

~ - Tildes

Includes synonyms to results

site: - Site Query

Searches for pages within a specific site

link: - Link Query

Searches for pages that link to a specific site

.. - Two Periods

Adds range of numbers to query like date or measurements

related: - Related Query

Finds sites related or similar to a specific site

Original - http://www.google.com/insidesearch/tipstricks

How to see keywords users typed, not keywords you bid on, in Analytics or Adwords

Adwords Tips: How do you see keywords users typed, not keywords you bid on, in Analytics or Adwords Campaign Manager?

As far as most new users can tell, Google only shows them how many people search for a keyword you have bid on, it doesn't show them exactly what the user searched for. If the advertiser goes to the Keywords > Details > All list in Adwords, it doesn't show all of the searches.

For example, if they search for "where can I drink Imperial Honey Stout", and they click on an ad triggered by the broad term "Imperial Honey Stout", the advertiser can easily see "Imperial Honey Stout" triggered an ad, but is there any way to see that the user searched for "where can I drink Imperial Honey Stout"?

This is just a matter of digging slightly deeper into either Adwords or Analytics

Matched Keyword Query in Adwords

In Google AdWords,

Go to the Keyword tab
Click the gray "Details" button
Under Search Terms choose "All"- This shows the exact phrases people searched for which triggered your ads, including searches that did not generate any clicks.

Matched Keyword Query in Analytics

In Google Analytics

Acquisition > Adwords > Matched Search Queries
Change Secondary Dimension to Keywords - This shows the term searched for against the keyword that triggered the ad.

e.g.
Matched Search Query = where can I drink Imperial Honey Stout
Keyword = Imperial Honey Stout

Adwords and Analytics will need to be linked.