Thursday, November 28, 2013

Simple But Effective PPC Flowchart

Not really sure why it's a GIF, but ok.
This flowchart from PPC Blog does a pretty decent job of outlining the implementation and refinement of a Pay-Per-Click Campaign.

Left side is flow from top to bottom, right is purpose and details. 

Roughly translates into:

  1. Start by defining Business Objectives and the expectations and needs from PPC advertising
  2. Do Keyword Research by tapping into available information and keyword tools
  3. Build initial Ad Campaigns & Groups based upon targeted demographics and relevant keyword groupings
  4. Define Match Type based upon range of relevant searches for targeted keywords
  5. Create Syndication Strategy for additional targeting methods and other search engines
  6. Write high quality Ad Copy to attract relevant attention and improve Quality Score
  7. Manage Bid Strategy based upon needs and budget
  8. Analyze your results, and use data to refine Keyword Research and Bid Strategy

This picture is a bit outdated, because it doesn't take into account Remarketing (targeting people who have already visited your site), but is still a solid flowchart.




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