Thursday, November 28, 2013

Simple But Effective PPC Flowchart

Not really sure why it's a GIF, but ok.
This flowchart from PPC Blog does a pretty decent job of outlining the implementation and refinement of a Pay-Per-Click Campaign.

Left side is flow from top to bottom, right is purpose and details. 

Roughly translates into:

  1. Start by defining Business Objectives and the expectations and needs from PPC advertising
  2. Do Keyword Research by tapping into available information and keyword tools
  3. Build initial Ad Campaigns & Groups based upon targeted demographics and relevant keyword groupings
  4. Define Match Type based upon range of relevant searches for targeted keywords
  5. Create Syndication Strategy for additional targeting methods and other search engines
  6. Write high quality Ad Copy to attract relevant attention and improve Quality Score
  7. Manage Bid Strategy based upon needs and budget
  8. Analyze your results, and use data to refine Keyword Research and Bid Strategy

This picture is a bit outdated, because it doesn't take into account Remarketing (targeting people who have already visited your site), but is still a solid flowchart.




7 comments:

  1. HOW EDWARD LOAN COMPANY GRANTED ME A BUSINESS LOAN!!!

    Hello everyone, I am Oliver Johnson Moore from Zurich Switzerland and want to use this medium to express gratitude to EDWARD JONES for fulfilling his promise by granting me a loan, i was stuck in a financial situation and needed to refinance and pay my bills as well as start up a Business. I tried seeking for loans from various loan firms both private and corporate organisations but never succeeded and most banks declined my credit request. But as God would have it, i was introduced by a friend named Lisa Rice to EDWARD JONES LOAN COMPANY and undergone the due process of obtaining a loan from the company, to my greatest surprise within 28hrs just like my friend Lisa, i was also granted a loan of $387,000.00; So my advise to everyone who desires a loan, "if you must contact any firm with reference to securing a loan online with low interest rate of 2% and better repayment plans/schedule, please contact EDWARD JONES LOAN COMPANY. Besides, he doesn't know that am doing this but due to the joy in me, i'm so happy and wish to let people know more about this great company whom truly give out loans, it is my prayer that GOD should bless them more as they put smiles on peoples faces. You can contact them via email on {Jonesloanfinance@yahoo.com} or Text +1(307) 241-3712

    ReplyDelete
  2. Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks. seo expert

    ReplyDelete
  3. It’s my first time to visit this site & I’m really surprised to see such impressive stuff out there.top ranking seo services

    ReplyDelete
  4. FINANCIAL BREAKTHROUGH

    Life indeed is GRACE, I'am Daan Sophia currently in California USA. I would like to share my experience with you guys on how I got a loan of $185,000.00 USD to clear my bank draft and start up a new business. It all started when i lost my home and belongings due to the bank draft I took to offset some bills and some personal needs. I became so desperate and began to seek for funds at all means. Luckily for me I heard a colleague of mine talking about this company, I got interested although i was scared of being scammed, I was compelled by my situation and had no choice than to seek advise from my friend regarding this very company and was given their contact number, getting intouch with them really made me skeptical due to my past experience with online lenders, little did i know this very Company "PROGRESSIVE LOAN INC. was a godsent to me and my family and the entire Internet World, this company has been of great help to me and some of my colleague and today am a proud owner of well organized business and responsibilities are well handled all thanks to Josef Lewis of (progresiveloan@yahoo.com).. So if really you are genuinely in need of a loan either to expand or start up your own business or in any form of financial difficulty, i advise you give Mr Josef Lewis of Progressive loan the opportunity of financial upliftment in your life Email: progresiveloan@yahoo.com OR Call/Text +1(603) 786-7565 and not fall victim of online scam in the name of getting a loan. thanks



    ReplyDelete
  5. ALL THANKS TO UPSTART LOAN AM NOW FINANCIALLY STABLE . upstartloan@yahoo.com
    I am Michelle Huxford from Casper, Wyoming. I was in a very chronic financial issue and terminal health situation some few weeks back. After all my search for assistance from friends and neighbors proved abortive, I feel there was no one who truly cares. I became so emaciated due to lack of good food and my 2 kids age 5 and 8 were not also good looking due to lack of proper care as a result of finance. One faithful morning I saw an old time friend of my late husband and I told him all I have been going through and he said the only way he could help was to direct me to a good loan agency that also helped him, He explained to me on how he was financially down and how he got boosted by this loan agency UPSTART LOAN INC ( upstartloan@yahoo.com ) who grant him 245,000 USD loan at an affordable rate. He further assured me that they were the only legit loan firm he found in the quest of seeking for loan after been scammed by various fake loan lenders online. He gave me their email: upstartloan@yahoo.com or text/call (574) 301-1639, That was how i applied and was also granted a loan and my life changed for the good. CONTACT THE ONLY GENUINE LENDERS( UPSTART LOAN INC) VIA email: upstartloan@yahoo.com or call +1 (574) 301-1639 to resolve your financial mess.

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. Rabbit can sniff and inspect the room without feeling threatened by your height. learn more

    ReplyDelete