Tuesday, December 3, 2013

Simple Blogger SEO Tip for Post Titles

A Simple SEO Boost for Individual Blogger/Blogspot Posts & Pages


The Title of any page on Google's SERP (search engine results pages) is limited to 70 characters, but by default, any result for your Blogger page will come up with your Blog's title first, regardless of page or post. However, this is not ideal to get your individual pages ranked, as they might have a different keyword focus from one another.

This little tip will have the individual page/post's title supersede the site's title, allowing for better rankings for different keyword searches.

No need to worry about the technical details - It's a simple replacement of the <head> tag with a short bit of javascript:

1. From Blog, go to Template

IMPORTANT!
CLICK THE BACKUP/RESTORE BUTTON ON TOP RIGHT TO SAVE CURRENT TEMPLATE JUST IN CASE!!!

2. From Template, go to Edit HTML

3. Find the <head> tag near the top of the page
4. Under the <head> tag, find <title><data:blog.pageTitle/></title>

5. Replace <title><data:blog.pageTitle/></title> 

with:
<b:if cond='data:blog.pageType == &quot;index&quot;'><title><data:blog.title/></title><b:else/><title><data:blog.pageName/> | <data:blog.title/></title></b:if>

So, in English, if the page in question is the home page, title is blog title, else, title is page/post title followed by "|" then the blog title.

Leave a comment if you have any questions.

24 comments:

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