Thursday, February 27, 2014

Why Socially Adept and Knowledgable Introverts Might Have the Best Traits for Modern Sales/PPC Managers

Extroverts are traditionally the ones to be considered to be the best marketers - they are capable of having conversations with others, and so, were able to go in, schmooze the manager up to the owner, then make the sale. They could bully a person into adding that extra option on their new car. They could call a business and convince them to use your product... Then search engines had to come along and flip the entire marketing industry on it's head.

Thanks to the internet and how it's changed economies and societies in such a short time, I believe that the best salesmen of the near future will be Introverts rather than Extroverts, but only the ones who can understand/empathize with their target end user.

Just to clear the air, I'm going to go ahead and say that most of the people claiming to be introverts might just be lying to themselves, because you know, being extroverted is so passe. I actually cringed writing the end of that last sentence.

Fictional Example Time:
(Just bear with me for the following - there are points being made, I swear.)

You're a business owner in the late 80's hiring someone to drive sales of your Doohickey (Trademarked) over the phone and in person to distributors and retailers. You put up a listing in the local Penny-Saver -

Needs the Gift of Gab and the Drive of a Bull!"

Only two people show up three days later, partially because there was an accident with the Penny-Saver van (Why do they let the town drunk drive the delivery van?!), and the issue that you bought advertising space in only got delivered to the less popular grocery stores in town that week. Good Lord! Only if there was a paperless delivery system that could be magically accessed whenever for this sort of thing. But enough with the crazy talk, let's get to the candidates.

Larry shows up in a button down and jeans, seems polite enough and answers all of your questions in a thoughtful manner with good questions of his own, but stutters a little bit through his interview.

Then Joe shows up dressed in a Brooks Brothers suit, gives you a knuckle-popping handshake and a big grin, and answers all of your questions enthusiastically, but keeps talking about himself and why he's the best darn salesman to have ever walked this earth and never asks a single question.

"Well," you think, "Larry seems like a nice kid, but he couldn't go in and close a sale to save his life. Joe can push a conversation towards a sale, or at least he tells me he can. Too bad he has the personality of a cheese grater."

You go out to the waiting room and give Joe the sales position but you at least take Larry out for a beer because you feel he would be pleasant to have a conversation with.

While sipping your beer, you muse about what a ridiculous situation this was and a small voice in the back of your head wonders why you didn't just try to wait at least a couple days for more realistic candidates before making the decision like a sane person. But as it turns out, Larry is a huge fan of those new-fangled "microbrews" that started getting popular, just like you! So you start talking and buy a couple more rounds, then have too many beers with Larry, feel bad for him, and give him a temp job making your print ads because he at least has a background in art from high school.

This is the story of many introverts looking for a job in marketing even now.

Real fast, a review:
Introverts: Need time alone after social interaction
Extroverts: Need social interaction after time alone

Notice that being awkward and socially inept isn't in the introvert description? Because it isn't. You can be a socially adept introvert, or a socially inept extrovert. It's just that the inverse set is a bit more common noticed.

Socially Adept Introvert means that they aren't completely ignorant of social norms and human emotion - this is important because one still needs to understand the psyche of the end user and the stage of the buying cycle they are in as well as the things they value in the product they are searching for to pique interest and close the sale.

The key to this argument is in the previous sentence: "they are searching for."

they SEARCHing.

When Joe the Fictional 80's Salesman goes into a business and asks for a minute of time to tell the manager or owner about the Doohickeys, Joe is trying to get them to listen. Joe is trying to aggressively push in and get his pitch in, stir up interest, and make the sale before they have a chance to say no or a competitor catches their eye and robs him of the opportunity.

With the internet, Modern Joe is still be useful in sales, but mainly be there to close the sale on someone who was directed to him via a web search result, ready to hear about the Doohickey he has to offer, the path to the sale all planned out by Modern Larry.

With Search PPC advertising like Adwords, you're aiming to get the attention of someone who might be ready to hear your message because the person asked the almighty knowledge machine Google about something related to what you're selling. They search, the Adwords algorithm takes into account your campaign info, weighs it against your competitors, and hopefully, you catch their attention and close the sale, possibly without a second of human interaction needed.

Take in/Predict the energy of the customer who is reaching out to you, and redirect the force into your planned sales funnels.

This is marketing Judo. (Aikido, if you dislike contact sports)

To do this, the person aiming to make the sale must have some level of these three characteristics:

Patience - The ability to wait for the consumer to come to them
Empathy - The ability to anticipate why the consumer would come to them
Creativity - The ability to impress the consumer who has come to them

From personal experience, I have found these particular traits most common in those I label Social Adept Introverts, and if you combine this with a want to study and learn, then you have the best characteristics for the modern marketer/PPC manager.

Disagree? Comment below.


    Our loans are well insured for maximum security is our priority, Our leading goal is to help you get the service you deserve, Our Loan program is the quickest. We give out loan in any currency of your choice {Us Dollar, pounds, Euro, Dinar, etc} and duration of 1 to 60 years to pay back the loan (secure and unsecured).

    We offer a wide range of financial services which includes: Xmas Loans, Business Loans, Debt Consolidation Loans, Personal Loans, Car loans, Hotel loans, Student loans, Home Refinancing Loans with low interest rate @2% per annul for individuals, companies and corporate bodies.

    Interested applicants should Contact us via email:, OR call +1(205) 224-8709. Apply and be free from financial bondage.

  2. Public evaluations about weight reduction Cla Safflower Oil surgical procedure vary widely. In step with the overall convention, weight reduction surgical operation has historically been considered as a final resort.

  3. What they frequently neglect to recollect or Shapiro MD don't have a clue, is that the development of their hair relies on what they're putting inside their bodies.

  4. procedures that guarantee to give you incredible increases Biogenic Xr from home Is it accurate to say that you are uncertain which ones truly work.

  5. There are a lot of routes Cla Safflower Oil for successful shed pounds other than unlimited hours at the rec center or by removing all fat or starches from your eating regimen like some get-healthy plans will influence you to accept.

  6. it's miles all very non-public actual boom of as much Testo Ultra as four inches is a totally real possibility, if you get an amazing all herbal expansion program and follow it to the letter.

  7. With the growth in blood drift to erectile tissue, Testx Core the swells and stiffens. This outcomes to the protection of hard erections.


    Life indeed is GRACE, I'am Daan Sophia currently in California USA. I would like to share my experience with you guys on how I got a loan of $185,000.00 USD to clear my bank draft and start up a new business. It all started when i lost my home and belongings due to the bank draft I took to offset some bills and some personal needs. I became so desperate and began to seek for funds at all means. Luckily for me I heard a colleague of mine talking about this company, I got interested although i was scared of being scammed, I was compelled by my situation and had no choice than to seek advise from my friend regarding this very company and was given their contact number, getting intouch with them really made me skeptical due to my past experience with online lenders, little did i know this very Company "PROGRESSIVE LOAN INC. was a godsent to me and my family and the entire Internet World, this company has been of great help to me and some of my colleague and today am a proud owner of well organized business and responsibilities are well handled all thanks to Josef Lewis of ( So if really you are genuinely in need of a loan either to expand or start up your own business or in any form of financial difficulty, i advise you give Mr Josef Lewis of Progressive loan the opportunity of financial upliftment in your life Email: OR Call/Text +1(603) 786-7565 and not fall victim of online scam in the name of getting a loan. thanks

  9. <a href="”> Clash Royale hack</a>
    I was perusing your article and thought about whether you had considered making a digital book on this subject. You're composing would offer it quick. You have a great deal of composing ability.

  10. Is powerful in helping a man to expend less calories CLA Safflower Oil since they hold less liquid, as well as a rule trap the cerebrum into imagining that one is taking a great deal of it.

  11. The following criteria which is Dermagen IQ valuable for looking at Dermagen IQ for UK against maturing healthy skin items is the hazard required with the utilization of the item.

    I am Michelle Huxford from Casper, Wyoming. I was in a very chronic financial issue and terminal health situation some few weeks back. After all my search for assistance from friends and neighbors proved abortive, I feel there was no one who truly cares. I became so emaciated due to lack of good food and my 2 kids age 5 and 8 were not also good looking due to lack of proper care as a result of finance. One faithful morning I saw an old time friend of my late husband and I told him all I have been going through and he said the only way he could help was to direct me to a good loan agency that also helped him, He explained to me on how he was financially down and how he got boosted by this loan agency UPSTART LOAN INC ( ) who grant him 245,000 USD loan at an affordable rate. He further assured me that they were the only legit loan firm he found in the quest of seeking for loan after been scammed by various fake loan lenders online. He gave me their email: or text/call (574) 301-1639, That was how i applied and was also granted a loan and my life changed for the good. CONTACT THE ONLY GENUINE LENDERS( UPSTART LOAN INC) VIA email: or call +1 (574) 301-1639 to resolve your financial mess.

  13. Substances discharge effective supplements that fortify solid Dermagen IQ cell work Cells that are working appropriately.

  14. The body reacts Rapiture Muscle Builder relying upon how you prepare it; on how reliable you are. It is addicting, yet it is a path for you to achieve your Rapiture Muscle for Spain objective.

  15. I read your Post. Its really helpful post. thanks for write this post.
    Dash Cam Reviews

  16. A simple and basic approach Perlelux to settle on this decision Perlelux For Canada depends on the rundown of fixings that an item has In.

  17. Get a protein help normally in D BAL Max your body Sustenances, for example, chicken bosom and salmon filet for instance are high in protein.

  18. Acknowledgment will Slimfire Forskolin then establish the framework of Forskolin individual esteem. Esteeming yourself is enter in settling on better.

  19. The representatives participation Xtrfact or execution at work, and numerous representatives welcome this level of assistance.

  20. The offices gave are Pure CBD Oil unmatched by some other type of settlement. Among the best five star lodgings in Sydney, the Shangri-la.

  21. Cases of sustenances Dermagen IQ that contain Omega 6 are olives, avocados, most nut writes Dermagen IQ for UK and most verdant green vegetables.