Tuesday, January 13, 2015

The Smartest Thing Marissa Mayer Has Done is Getting FireFox On Yahoo's Team

Firefox + Yahoo = Growth for Marissa Mayer's Personal Stock

I just thought the background was appropriate

This opinion piece will be short and simple.

I firmly believe Marissa Mayer's best move as Yahoo's CEO so far (in terms of getting internet traffic share) has been getting Firefox's default search to point to Yahoo rather than Google in November of last year.

Google still controls the dominant share of web search traffic even with Yahoo and Microsoft's temporary alliance against a common enemy, but the uptick in Yahoo's web traffic (>10% for first time since 2009) is good news for Mayer, and shows that everyone's favorite open source web browser has an appreciable impact in the web economy.

This combined with Yahoo's new push for getting the local business market with their own version of Places/Maps + LocalWorks, Yahoo should find some new revenue trickling in this year.

Shortly, Yahoo will keep the ball rolling and interesting for investors by splitting off between holdings and operations: http://www.thestreet.com/video/13001899/marissa-mayers-fight-to-save-yahoo-will-end-in-corporate-split.html

Well, whatever it is they're planning, I just wanted to take a moment out of my day to give Ms. Mayer the internet equivalent of a polite golf clap, and show my interest in seeing where it goes. All I'm saying is that this should be fun to watch.

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