Sunday, March 23, 2014

How Much Should I Pay For a Small Business Logo and Card Design?

How much do you think this cost?

"How much should my business logos, branding, and designs cost? Artists are a dime a dozen, right? It can't be that much."

This is one of the most common questions ever in the business world, especially now that start ups are coming along left and right, and is probably one of the most frustrating parts of being a designer due to misconceptions about the design world. Thankfully, I found a post that answers this question in the most straightforward way I've ever seen, and breaks it down to real monetary amounts.

The initial question:

I want to pay someone to design a logo for a company. How much should I expect to pay for something of quality?

Reply from reddit user /u/jessefletcher of

Your price request seems to have stirred up people a bit and the info may be confusing. The thing with logo design is that it is very dependent on the client and scope, and people not really knowing either of these about you makes it difficult to estimate. Here is what I would expect in terms of pricing:

Junk for the most part, the logo will be generic, quick and typically a knockoff of something that already exists, you will find students and overseas competitors in this bracket

This will get you something solid that reflects your company to some extent but it will but just a logo, it may have some proper fonts to go with it, some Pantone colors and that's it. You will find freelancers and print shops in this bracket.

This will be your meat and potatoes, proper resource should be done at this level, looking into competitors, brand usage and guidelines should be generated. This will reflect your company and the "feel" that you want, and may include some other elements like business card designs. You will find freelancers and design firms in this bracket

This is much more of a branding package, it is the logo properly researched and then implemented into the company, how it works on cards, letterhead, photography, jackets, vehicle wraps, building signage, promotional items, website etc... (Note: this is not the building of those things though it could include it, just how the brand would be implemented into it) this would typically be handled by design firm.

These are bug corporations, cities, countries and the Olympics. Most the cost of this is implementation, usage cases and perceived value. Usually this would be handheld by an internationally recognized firm.

These are just guidelines based on what I have seen. You could get the perfect logo for $20 but it would be a random rare shot.


From Rabbit's Perspective:

Great and straightforward answer from Mr. Fletcher, and from our perspective, because we work primarily with local small businesses, we have our logo design price level at the freelancer/print shop range. Any higher, and many of these business owners would have sticker shock because they don't understand the value of a good design, but since it's such a low price, I have to impose very strict guidelines, such as number of redesigns and touchups I will do before having to charge more.

Regardless, I hope this clarifies the issue for people searching for professional designs.


  1. Well, I would say that when it comes to design a business logo you must go for the best that suits your business and for that hire a professional that can give you the best and do not compromise on paying a little higher as it's the matter of branding.

  2. Nice post. I am happy to visit your blog. I learned some new informations. Thanks for sharing.

    school logo design

  3. world-wide-web development can be highly popular for the industry due for its various advantages. several companies tend to be looking for secure, speedy, compatible world-wide-web developmentwebsites design services


    Are you financially down? Do you need a loan to start up business or pay off bills? we offer all kinds of financial assistance to every individuals "Business loan and personal loan, for investment, debt consolidation and house purchase etc." we will be willing to offer you the loan. Offer is affordable at an interest rate of 2%; this Funding program allows our client to enjoy low interest payback for as low as 2% per annul for a period of 2 months - 50 years. We can approve a loan/funding for a minimum of 5,000.00 up to 20,000,000.00 depending on the nature of business. but before we can proceed with the loan..

    Do contact us now via : {}

  5. You will find freelancers and print shops in this bracket.shinealighthouston

  6. Even if you do not have an extensive amount of credit, and if you don't think a line of credit is right for you, all is not lost. There are many more traditional styles of business loans to choose from:
    guarantor loans

  7. If you want to get the loan then it is very important to take a close look at the different types of loans available. News