Cost vs Effectiveness of Various Media (Print vs Radio vs TV vs Online PPC)

HH Global, a Marketing firm has put together a clean presentation on Cost and Effectiveness for every 1000 people reached, and below are the pretty info charts they made.

Here's the full article: http://www.hhglobal.com/blog/the-most-cost-effective-advertising-platforms

Cost of Reach/1000 - CPM

Effectiveness of various mediums - Newspaper vs Magazines vs Radio vs Televison vs Online
Source: http://www.twistimage.com/blog/archives/what-type-of-advertising-has-the-most-influence/

The two graphs combined